Introduction to Marketing

Introduction to Marketing provides an overview the function of marketing within the publishing process both internally and externally, and a look at the types of activity carried out in a marketing department. There is particular emphasis on marketing’s role supporting the sales teams and book retailers.

Course Content

Publishing marketing: an overview
The 4 Ps of marketing
Working with retailers
Working with a sales team
Metadata
Talking to consumers
Digital platforms and GDPR
Measuring effectiveness

e-Learning modules are optimised for desktop and laptop devices and not tablets and smartphones.

Learning outcomes

At the end of this module you will:

understand the context and structure of the marketing activities and roles within the publishing world
understand the key marketing strategies and typical departmental functions

How does the course work?

Introduction to Publishing has eight. Each module has detailed explanations of the relevant areas of marketing in publishing, and quizzes for self-assessment. Finishing all sections of each module leads to your completion certificate being issued.

How to enrol

To enrol, you need to click on the Add to Cart button on this page. You will be asked to register (if you have not already done so). You will, at that point, be asked to pay by credit/debit card.

Important note: You will have access to the course for eight months from the date of your enrolment.

Refunds: Fees for e-Learning Modules are non-refundable, as immediate access is available to all the relevant course material.

What is included?

Course Materials

Full access to the PTC's online learning platform where you will find all the materials you need to complete the course. Where relevant, downloadable materials are provided so you can practise your new skills as many times as you need to feel confident that you have mastered them.

Certificate

Upon successfully completing the course you will receive a completion certificate from PTC.

Who is it for?

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Hermione Ireland

HermioneIreland

Hermione has worked in marketing in the publishing industry for twenty years, half of that time as Marketing and PR Director at Dorling Kindersley. She’s seen huge changes in the field in that time but while some of the delivery methods and media change, the key messages for campaigns, authors and brands remains consistent. She’s also learnt some interesting lessons from time spent in travel and fashion.

£70.00

Study Time

Five to seven hours

Related Courses

Short Course: Introduction to Marketing