An introduction to marketing provides an overview of the function of marketing within the publishing process both internally and externally, and a look at the types of activity carried out in a marketing department. There is particular emphasis on marketing’s role supporting the sales teams and book retailers.
e-Learning modules are optimised for desktop and laptop devices and not tablets and smartphones.
At the end of this module you will:
An introduction to marketing has eight modules. Each module has detailed explanations of the relevant areas of marketing in publishing, and quizzes for self-assessment. Finishing all sections of each module leads to your completion certificate being issued.
Five to seven hours with eight months access to the module.
PTC e-Learning Modules are concentrated, online courses that focus on specialist topics relevant to publishing working life. They are designed to build on a foundation of existing skills and experience.