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An introduction to marketing

flash smallerAn introduction to marketing provides an overview of the function of marketing within the publishing process both internally and externally, and a look at the types of activity carried out in a marketing department. There is particular emphasis on marketing’s role supporting the sales teams and book retailers.

Course content

  • Publishing marketing: an overview
  • The 4 Ps of marketing
  • Working with retailers
  • Working with a sales team
  • Metadata
  • Talking to consumers
  • Digital platforms and GDPR
  • Measuring effectiveness

e-Learning modules are optimised for desktop and laptop devices and not tablets and smartphones.

Learning outcomes

At the end of this module you will:

  • understand the context and structure of the marketing activities and roles within the publishing world
  • understand the key marketing strategies and typical departmental functions 

How does the course work?

An introduction to marketing has eight modules. Each module has detailed explanations of the relevant areas of marketing in publishing, and quizzes for self-assessment. Finishing all sections of each module leads to your completion certificate being issued.


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Five to seven hours with eight months access to the module.

PTC e-Learning Modules are concentrated, online courses that focus on specialist topics relevant to publishing working life. They are designed to build on a foundation of existing skills and experience.