Building a Successful Online Content Strategy
Are you responsible for your company or organisation’s website? Do you want to ensure you meet your users’ expectations and increase their return visits? Does your site reflect and achieve your company’s goals?
Building a Successful Online Content Strategy will show you how to develop and structure your website content so that it delivers real value for your organisation and meaningful experiences for your website visitors. The course will take you back to basics, thinking about who the website is for and what users want to achieve when visiting.
Equally useful whether you are building a new website, relaunching, combining sites, or tackling an existing, messy site, you’ll gain the tools you need to undertake a content audit, create and maintain relevant content and establish a website that will work for months and years ahead.
Who is it for?
Anyone who produces or manages online content, including:
- content designers
- digital marketers
- digital product managers
- editors
- marketers
- PR and media professionals
- publicists
- UX designers
- web editors
- web managers
- writers
What will you achieve?
On completing this course you will be able to:
- prioritise and plan content to fulfil your organisation’s goals
- use and reuse content efficiently
- delegate content creation and maintenance with confidence
- prevent your website from becoming chaotic and confusing
- develop tools to help you assess, create, publish and direct content.
Programme
Day 1
- What online content strategy is and why it's vital
- Content goals: discovering your user needs and business needs
- Content creation and publishing
- Auditing, measuring and analysing techniques to understand content effectiveness
Day 2
- Creating efficient and effective workflows
- Agile content management
- Modelling and structuring content: meta data, reuse and findability
- Your content strategy
About the tutor
Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.
She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).
She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.
Follow her on Twitter: http://twitter.com/suedavis68
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Please read our Terms & ConditionsDates
Thursday, 19 September 2024
Date information for future sessions
September 2024
- Dates: 19 & 26 September 2024
- Times: Each session will run from 9.00am to 12.30pm
Course format
- Virtual classroom
- 9am to 12.30pm
- Six x 60-minute sessions plus breaks, comprising two half-day sessions on two days, one week apart
A number of discounts are available
What you will need
To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.