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Building a Successful Online Content Strategy

csw vc

Are you responsible for your company or organisation’s website? Do you want to ensure you meet your users’ expectations and increase their return visits? Does your site reflect and achieve your company’s goals?

Building a Successful Online Content Strategy will show you how to develop and structure your website content so that it delivers real value for your organisation and meaningful experiences for your website visitors. The course will take you back to basics, thinking about who the website is for and what users want to achieve when visiting.

Equally useful whether you are building a new website, relaunching, combining sites, or tackling an existing, messy site, you’ll gain the tools you need to undertake a content audit, create and maintain relevant content and establish a website that will work for months and years ahead.

Who is it for?

Anyone who produces or manages online content, including:

  • content designers
  • digital marketers
  • digital product managers
  • editors
  • marketers
  • PR and media professionals
  • publicists
  • UX designers
  • web editors
  • web managers
  • writers

What will you achieve?

On completing this course you will be able to:

  • prioritise and plan content to fulfil your organisation’s goals
  • use and reuse content efficiently
  • delegate content creation and maintenance with confidence
  • prevent your website from becoming chaotic and confusing
  • develop tools to help you assess, create, publish and direct content.


Day 1

  • What online content strategy is and why it's vital
  • Content goals: discovering your user needs and business needs
  • Content creation and publishing
  • Auditing, measuring and analysing techniques to understand content effectiveness

Day 2

  • Creating efficient and effective workflows
  • Agile content management
  • Modelling and structuring content: meta data, reuse and findability
  • Your content strategy

For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings. 

Please read our Terms & Conditions
Session 1: 19 September 2024 | Session 2: 26 September 2024 (mornings only)


Thursday, 19 September 2024


Date information for future sessions

September 2024

  • Dates: 19 & 26 September 2024
  • Times: Each session will run from 9.00am to 12.30pm 

Course format

  • Virtual classroom
  • 9am to 12.30pm 
  • Six x 60-minute sessions plus breaks, comprising two half-day sessions on two days, one week apart

 A number of discounts are available

 Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.