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Writing for Online Audiences

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Your company or organisation’s website is its shop window. Everyone has a website, but few people stop to think about it and spend time window-dressing. This course will help you to apply the latest theory and best practice to your website writing.

People read and behave differently online than in print or other media. There are particular rules and methods that you need to follow and apply if you want to keep visitors returning and ensure that your site is as attractive and sticky as it can be.

On the course, you will learn how to create readable, useful and discoverable web content that enables users to complete their tasks quickly and painlessly, providing them with an excellent user experience.

Who is it for?

  • Anyone who creates or has responsibility for web content
  • Agents
  • Authors
  • Bloggers
  • Content editors
  • Copywriters
  • Marketers
  • Publicists
  • UX designers
  • Web editors
  • Web managers

What will you achieve?

On completing this course you will be able to:

  • Exploit how people read on the web to write content people can act on
  • Use plain English techniques to write more active, clear and concise copy
  • Organise and structure content for online readers
  • Write web content that is shareable across social media and easy to find on search engines
  • Develop a site that reaches readers before they reach for the back button.


Day 1

  • Understanding how people read online
  • How writing for the web is different from writing for other media
  • Planning online content
  • Structuring online content to keep the attention of your audience
  • Boosting readability and scannability

Day 2

  • Writing clear and persuasive links and calls to action
  • Building trust online
  • Creating accessible online content
  • Writing to be found: search engine optimisation for online content

For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings. 

Please read our Terms & Conditions
Session 1: 12 November | Session 2: 19 November (mornings only)


Tuesday, 05 November 2024


Date information for future sessions

November 2024

  • Dates: 5 & 12 November 2024
  • Times: Each session will run from 9.00am to 12.30pm 

Course format

  • Half-day virtual course
  • 9am to 12.30pm 
  • Six x 60-minute sessions plus breaks, comprising two half-day sessions on two days, one week apart 

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.