Master the Art of Publishing Graphic Novels

Graphic novels and comics is one of the fastest growing sectors of publishing. Driven in part by Japanese manga and anime, they are becoming more mainstream and can represent a significant growth opportunity for companies. For children, young adults and adult readers, they can include TV and film tie-ins, as well as original works.

With the success of Alice Oseman’s Heartstopper series and many titles being listed for or awarded literary prizes, graphic novels are gaining new audiences. Globally, the comic book and graphic-novel market was estimated to be worth over $520 million in 2024.
This one-day course covers all aspects of producing graphic novels, from ideas and concepts through to quality control and sensitivity reads.
Who is it for?
Anyone who is considering launching a graphic novel list or who wants to publish a graphic novel. This includes:
- artists
- business development executives
- commissioning editors
- designers
- editorial assistants, assistant editors, editors
- freelancers
- production staff
- publishers
- publishing directors
- writers.
What will you achieve?
On completing this course you’ll be able to:
- think about what you need to set up and start a graphic-novels list
- be able to argue for starting or taking on graphic novels within your organisation
- understand all the steps involved in creating a graphic novel, from start to finish.
Programme
Day 1
Session1: Introduction & background
- History of comics and graphic novels
- Developments and trends in the UK now
Session 2: The Editor’s role
- Different roles
- Acquiring and commissioning
- Business strategy
Session 3: Editorial processes
- Big publishers versus small indies
- Working with creatives
- Digital versus traditional methods
- Genres
- Planning and scheduling
Day 2
Session 4: Hands-on/in practice
- Practical examples of editing pages
- In-depth analysis of artwork
- Works in translation
- Sound effects
- Quality control and sensitivity reads
Session 5: Sales, Press and Marketing
- Comic cons and literary festivals
- Successful campaigns
- Social media
Course format
- Virtual classroom
- 9.00am to 12.30pm
- 4 x 1½-hour sessions, split across 2 half days comprising 2 half-day sessions 1 week apart
Date information for future sessions
November 2025
- Dates: 20 & 27 November 2025
- Times: Each session will run from 9.00am to 12.30pm
What you will need
To join the course, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes 2 minutes and does not require any payment. It is purely for administrative purposes.
How the course is delivered
The course consists of 4 sessions, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. There will be 15-minute breaks between sessions with the opportunity to do exercises and take a break. The course will run on the same day across 2 weeks, split into two ½-day sessions in the morning from 9.00am to 12.30pm.
You will need to activate a free Zoom account to join the course. This takes 2 minutes and does not require any payment. It is purely for administrative purposes.
Any information to be completed beforehand will be sent via email.
Accessibility
Please contact us at with any accessibility or special requirements, for example having in-session captions or the learning materials sent to you in advance.
If you have any concerns about technical requirements or access please contact us on or telephone +44 (0)20 8874 2718.
In-company training
This course is also available for in-company training, either virtually or in person at your office. Course content is tailored to suit your requirements. Group sizes range from 5 to 12 attendees. To find out more, email or telephone +44 (0)20 8874 2718.
About the tutor(s)
Emma Hayley is Founder and Managing Director of SelfMadeHero. Established in 2007, the publishing house specialises in graphic novels. Emma has won several awards, including a Nibbie for UK Young Publishing Entrepreneur of the Year and Tripwire magazine’s UK Indie Press of the Year. In 2025, she was inducted into Broken Frontier’s Hall of Fame. Before publishing, she worked in journalism and film PR.
Related courses
The PTC offers virtual classroom courses, self-study distance-learning courses, and a range of e-learning modules. See below for those that complement or build on this course.
Virtual Classroom Courses
- Advanced Negotiation Skills
- Copyright – the Basics
- Developing Effective Management Skills in Publishing
- Editorial Project Management
- The Fundamentals of Public Speaking
- Grammar and Punctuation – the Basics
- How to Mark Up PDFs with Adobe Acrobat
- Line Editing Workshop (Fiction or Non-Fiction)
- Negotiating for a Win-Win Outcome
- Progress in Editorial Skills: Copy-Editing and Proofreading
- Publishing Strategy Toolkit
- Working with Authors
e-Learning Modules
- A Commissioning Editor’s Guide to Working with Authors
- A Comprehensive Guide to Copy-Editing
- A Copy-Editor's Guide to Working with Authors
- An Editor's Guide to Working with Typesetters
- An Editor's Guide to Author Queries
- An Editor's Guide to Editing Fiction
- An Editor's Guide to Editing Illustrations
- An Editor's Guide to Editorial Style
- An introduction to Marketing
- An Introduction to Proofreading
- An Introduction to Publishing
- Essential Copyright for Publishers
- Essential Editorial Project Management
- Proofreading PDFs: A Complete Guide for Editors