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Applying AI: Tools, Ethics and First Practical Steps

This half-day course looks at the issues surrounding generative artificial intelligence (AI) tools, and how they might be applied to your organisation.

What is AI? Where might it assist you in your workflow – and where is it best avoided?

What are the current legal issues around AI use?

What do you need to consider when developing an organisational policy around AI?

These questions, and many others, will be answered during the course. Covering the latest developments, the course will make you consider the ethical and practical aspects of using AI.

Who is it for?

  • Anyone tasked with drafting an organisation policy for, or applying AI to, their organisation
  • publishers, commissioning editors and editors who are attempting to implement AI to their workflows, or need to understand how AI can assist
  • anyone working in publishing who wants to find out more about AI and how it can be used in practice

What will you achieve?

On completing this course you’ll be able to:

  • understand how to draft an organisational AI policy
  • think best about how to apply AI to editorial workflows and detect its use
  • select the best tools and ways to apply AI across their organisation.

Programme

Strategic context and business implications

  • A brief history of AI and why 2022 changed everything
  • Strengths and weaknesses of foundation models
  • Barriers to the use of AI in publishing 
  • Implications for the publishing industry: what does the future hold? 

Legal and ethical considerations 

  • Protecting human creativity in the age of AI 
  • Developing an organisational policy on AI use   
  • Evaluating suppliers and services 
  • AI detection in editorial: policies, tools, and disclosure practices

Practical first steps 

  • Looking for opportunities across business functions 
  • Common deployment architectures 
  • Surveying the tools (software-as-a-service) landscape 

    Next session

    19 November 2025

    Price

    £175 + VAT

    A number of discounts are available

    Course format

    • Virtual classroom
    • 9.00am to 12.30pm
    • 2 x 1½-hour sessions plus break 

    Date information for future sessions

    November 2025

    • Date: 19 November 2025
    • Times: 9.00am to 12.30pm

    March 2026

    • Date: 24 March 2026
    • Times: 9.00am to 12.30pm

    September 2026

    • Date: 29 September 2026
    • Times: 9.00am to 12.30pm

    What you will need

    To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

    Enrol on this course

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    Enrol on this course