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Copywriting for Publishers

Effective copy is the cornerstone of effective selling.

Yet in a busy working day, copywriting is often the task that gets squeezed into the time that’s left after everything else is done. And while every publisher loves words, copywriting is an art and a science we pick up over time – time we don’t have.

Generative artificial intelligence (AI) programs can help save time, but you still need to know the basic principles of copywriting so you know what good copy looks like and how it works.

This virtual course aims to shortcut the process of learning how to write copy and equip you with the skills you need to write more effective copy more quickly.

We’ll look at all the copywriting essentials, applying our learning as we go in a variety of practical exercises. We’ll also consider real-world matters, including how to request, give and receive feedback on copy.

Whatever you write and whatever your level of copywriting experience, this course will help you move up a level and harness the power of words with more confidence than ever before.

Who is it for?

Anyone working in publishing or in a related area who has to convey key messages through the written word. This includes:

  • copywriters
  • editorial assistants, assistant editors, editors
  • freelance publicists
  • marketing assistants, executives, managers
  • PR assistants, executives, managers
  • publicity assistants, executives, managers
  • web assistants, editors, managers.

What will you achieve?

On completing this course you’ll be able to:

  • write more effective copy across a range of different forms
  • complete copywriting tasks more quickly
  • feel more confident in your copywriting skills.

Programme

Day 1

  • What is copywriting? 
  • Developing a copywriter mindset 
  • The basics of good copy 
  • The basics of good writing 
  • Overcoming writer’s block 
  • Building better relationships 

  • When AI is useful – and when it isn’t 

Day 2

  • Blurbs 
  • Press releases 
  • Web copy 
  • Social media 
  • Newsletters 
  • Emails 

Next session

1 October 2025

Price

£360 + VAT

A number of discounts are available

Course format

  • Virtual classroom
  • 9.00am to 12.30pm 
  • 4 x 1½-hour sessions, split across 2 half days, 1 week apart

Date information for future sessions

October 2025

  • Dates: 7 & 9 October 2025
  • Times: Each session will run from 9.00am to 12.30pm

March 2026

  • Dates: 17 & 19 March 2026
  • Times: Each session will run from 9.00am to 12.30pm

October 2026

  • Dates: 13 & 15 October 2026
  • Times: Each session will run from 9.00am to 12.30pm

What you will need

To join the course, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes 2 minutes and does not require any payment. It is purely for administrative purposes.

Enrol on this course

Enrol on this course