Writing for the Web

wtfw 6

Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training, and includes homework set between the two sessions and more tutor feedback.  

The web writer’s role is crucial in creating readable, useful and findable web content that enables readers to complete their web tasks quickly and painlessly. Writing for the Web provides the essential guidance and techniques to make the most impact.


Who is it for?

  • Anyone who creates or has responsibility for web content
  • Bloggers
  • Business owners
  • Content designers
  • Publicity and marketing staff
  • Web editors
  • Writers

What will you achieve?

On completing this course you will be able to:

  • Exploit how people read on the web to write content people can act on
  • Use plain English techniques to write more active, clear and concise copy
  • Organise and structure content for online readers
  • Write web content that is shareable across social media and easy to find on search engines
  • Develop a site that reaches readers before they reach for the back button.


Understanding online readers

  • The latest research on how people read and use web content
  • Implications for your text


  • What does your audience need?
  • What are your goals?

Principles of web writing

  • Inverted pyramids
  • Readable and scannable sentences and paragraphs
  • Simplifying and shortening
  • Choosing the right words
  • Effective lists
  • Links and calls-to-action
  • Accessibility

Writing to be found

  • Search engine optimisation for web writers

For more information about any of these courses, please email course@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings. 

Please read our Terms & Conditions
Session 1: 7 September 2022 | Session 2: 14 Septembr 2022 (mornings only)

Wednesday, 07 September 2022

Wednesday, 09 November 2022


Course format

  • Half-day virtual course
  • 9am to 12.30pm 
  • Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart 

Date information for future sessions

September 2022

  • Dates: 7 & 14 September 2022
  • Times: Each session will run from 9.00am-12.30pm 

November 2022

  •  Dates: 9 & 16 October 2022
  • Times: Each session will run from 9.00am-12.30pm 

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.



Copyright © 2014 - 2022 The Publishing Training Centre
The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718