Introduction to Publishing

Introduction to Publishing provides a comprehensive look into the world of book and journal publishing. This module gives an overview of the publishing world today and uncovers the variety of roles and responsibilities that come together to create published materials.

Course Content

The publishing industry: an overview
Companies and brands
Market research
Acquiring and commissioning
Sales and marketing
Finance and costings
Publishing career avenues

e-Learning modules are optimised for desktop and laptop devices and not tablets and smartphones.

Learning outcomes

At the end of this module you will:

understand the context and structure of the broad book and journal publishing world
understand the key publishing processes and typical departmental functions of a publishing company
understand the life cycle of a typical book and journal publication

How does the course work?

Introduction to Publishing has six modules, plus a bonus unit. Each module has detailed explanations of the relevant areas of publishing, and quizzes for self-assessment. Finishing all sections of each module leads to your completion certificate being issued.

How to enrol

To enrol, you need to click on the Add to Cart button on this page. You will be asked to register (if you have not already done so). You will, at that point, be asked to pay by credit/debit card.

Important note: You will have access to the course for eight months from the date of your enrolment.

Refunds: Fees for e-Learning Modules are non-refundable, as immediate access is available to all the relevant course material.

What is included?

Course Materials

Full access to the PTC's online learning platform where you will find all the materials you need to complete the course. Where relevant, downloadable materials are provided so you can practise your new skills as many times as you need to feel confident that you have mastered them.

Certificate

Upon successfully completing the course you will receive a completion certificate from PTC.

Who is it for?

About the author

Peter McKay

Peter McKay has had a distinguished career in publishing sales, culminating in his appointment as sales and marketing director of Chapman & Hall and then Harcourt Brace. Peter then joined The Thomson Corporation (now Thomson Reuters). Here he directed operations for several divisions before becoming chief operating officer of Thomson Scientific in 2002.

Since leaving Thomson Reuters, Peter has held a number of top-level roles including publishing director for the British Standards Institution and director of tertiary publishing for Hodder Education.

Peter was The Publishing Training Centre's Chief Executive until June 2018.

Brenda Stones

Brenda Stones' current portfolio combines lecturing, training, editing and writing. She devises modules and lectures for the Publishing Studies MA at City University. Brenda runs many training courses for the Publishing Training Centre, often customised for in-company use. She edits at every level, from self-publishing to academic texts. She wrote twenty home-learning titles for WHS own-brand, and also primary school textbooks for the Bangladesh government. This range of freelance work derives from years of full-time publishing, starting as graduate trainee at Cambridge University Press and finishing as Publishing Director at Oxford University Press, including smaller trade and independent presses in between.

£115.00

Study Time

Five to seven hours with eight months access to the module.