Writing for the Web
The web writer’s role is crucial in creating readable, useful and findable web content that enables readers to complete their web tasks quickly and painlessly. Now fully revised and condensed to a half-day online course, Writing for the Web provides the essential guidance and techniques to make the most impact.
Who is it for?
- Anyone who creates or has responsibility for web content
- Bloggers
- Business owners
- Content designers
- Publicity and marketing staff
- Web editors
- Writers
What will you achieve?
On completing this course you will be able to:
- Exploit how people read on the web to write content people can act on
- Use plain English techniques to write more active, clear and concise copy
- Organise and structure content for online readers
- Write web content that is shareable across social media and easy to find on search engines
- Develop a site that reaches readers before they reach for the back button.
Programme
Understanding online readers
- The latest research on how people read and use web content
- Implications for your text
Planning
- What does your audience need?
- What are your goals?
Principles of web writing
- Inverted pyramids
- Readable and scannable sentences and paragraphs
- Simplifying and shortening
- Choosing the right words
- Effective lists
- Links and calls-to-action
- Accessibility
Writing to be found
- Search engine optimisation for web writers
Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.For more information about any of these courses, please email course@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings.
Please read our Terms & ConditionsCourse format
- Half-day virtual course
- 9am to 12.30pm (BST)
- Two x 1.5-hour sessions plus break
A number of discounts are available
What you will need
To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.