Writing for the Web

wtfw 6

The web writer’s role is crucial in creating readable, useful and findable web content that enables readers to complete their web tasks quickly and painlessly. Now fully revised and condensed to a half-day online course, Writing for the Web provides the essential guidance and techniques to make the most impact.

Who is it for?

Programme

Anyone who creates or has responsibility for web content
Bloggers
Business owners
Content designers
Publicity and marketing staff
Web editors
Writers

Understanding online readers

The latest research on how people read and use web content
Implications for your text

Planning

What does your audience need?
What are your goals?

Principles of web writing

Inverted pyramids
Readable and scannable sentences and paragraphs
Simplifying and shortening
Choosing the right words
Effective lists
Links and calls-to-action
Accessibility

Writing to be found

Search engine optimisation for web writers

What will you achieve?

On completing this course you will be able to:

Exploit how people read on the web to write content people can act on
Use plain English techniques to write more active, clear and concise copy
Organise and structure content for online readers
Write web content that is shareable across social media and easy to find on search engines
Develop a site that reaches readers before they reach for the back button.

+ How the course is delivered

Writing for the Web is broken into two 1.5-hour sessions, with a break in between. It will run during the morning from 9am to 12.30pm (GMT). To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

If you have any concerns about technical requirements or access please contact us on or telephone (+44) 020 8874 2718.

+ Delegate feedback

"I thought Sue had a great teaching style. It was one of the best courses I've been on." IDS Delegate

“The course was really useful and I enjoyed the interactive elements (such as rewriting headlines). Sue was really knowledgeable on each aspect of the course.” School Marketing Officer, University of Reading

“The teaching style and content were very good. I have applied knowledge from the course when writing tweets for the scientific journal I work for.” Editorial Assistant, Johnson Matthey

+ About the tutor

Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.

She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).

She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.

Follow her on Twitter: http://twitter.com/suedavis68

For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings.

Please read our Terms & Conditions

Dates

12 November 2020

Price

£150+VAT

Course format

Half-day virtual course
9am to 12.30pm (BST)
Two x 1.5-hour sessions plus break

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Enrol on this course

Fields marked with * are required

Course date *

If you are entitled to one of our range of discounts, please select one of the following. To check your eligibility, visit our Discounts and funding page.

Discount

Your name (title, first name, surname) *

Your job title

Your email address *

Your telephone no. *

Company name (if any)

Your postal address

Address *

Postcode *

Country

First delegate (title, first name, surname)

1. Job title

1. Email address

Second delegate (title, first name, surname)

2. Job title

2. Email address

Third delegate (title, first name, surname)

3. Job title

3. Email address

Fourth delegate (title, first name, surname)

4. Job title

4. Email address

Where did you hear about this course?

Other (please specify):

Anything else you'd like to tell us? If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than four people on this course, let us know here. Alternatively, you can email us directly at :

Enter captcha security code