Writing for the Web

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Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training. Plus there’ll homework set between the two sessions and more feedback.

The web writer’s role is crucial in creating readable, useful and findable web content that enables readers to complete their web tasks quickly and painlessly. Now fully revised and condensed to a half-day online course, Writing for the Web provides the essential guidance and techniques to make the most impact.

Who is it for?

Anyone who creates or has responsibility for web content
Bloggers
Business owners
Content designers
Publicity and marketing staff
Web editors
Writers

What will you achieve?

On completing this course you will be able to:

Exploit how people read on the web to write content people can act on
Use plain English techniques to write more active, clear and concise copy
Organise and structure content for online readers
Write web content that is shareable across social media and easy to find on search engines
Develop a site that reaches readers before they reach for the back button.

Programme

Understanding online readers

The latest research on how people read and use web content
Implications for your text

Planning

What does your audience need?
What are your goals?

Principles of web writing

Inverted pyramids
Readable and scannable sentences and paragraphs
Simplifying and shortening
Choosing the right words
Effective lists
Links and calls-to-action
Accessibility

Writing to be found

Search engine optimisation for web writers

How the course is delivered

Writing for the Web consists of four x 90-minute sessions, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. There will be 30-minute breaks between each session with the opportunity to do exercises and take a break. The course will run on the same day across two weeks, split into two half-day sessions in the morning from 9am to 12.30pm.

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

If you have any concerns about technical requirements or access please contact us on courses@publishingtrainingcentre.co.uk or telephone (+44) 020 8874 2718.

Delegate feedback

“The course was excellent, really engaging, looking into a variety of aspects of online writing. I learned a lot, including how to make the best use of a reader's (limited) attention to inform, entertain, and keep them coming back. A very enjoyable course!” Marketing Co-ordinator, Cambridge University Press

“Excellent course with a good mix of learning and practical exercises. Sue was very knowledgeable and generous in sharing useful content with the group. The virtual approach using Zoom worked well. I have already started using tips from the course on my website and on client work. I feel more confident and much better equipped!” Copywriter, editor and proofreader, business owner

“Sue was a great teacher and the course was well structured. I have a better understanding of what web writing entails, how readers read on the web, the importance of accessibility and how to nicely link links.” Marketing and Publicity Assistant , UIT Cambridge

“Sue was an excellent trainer with clear materials. I appreciated her depth of experience and knowledge, and her ability to present a great deal of information in a concise way. There was much to learn and take away. I have gained the knowledge and tools to revise a specific website, one of the reasons I attended.” Director, editorial services business

“Great tutor, lots of tips and suggestions for further reading - much appreciated. I have a better understanding of how people read on the web and how to adapt texts to respond. I really liked the short intensive format. It makes attending from abroad much easier.” Freelancer

About the tutor

Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.

She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).

She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.

Follow her on Twitter: http://twitter.com/suedavis68

For more information about any of these courses, please email course@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings.

Please read our Terms & Conditions

TBC: Next Session: Session 1: 21 January 2021 | Session 2: 28 January 2021 (mornings only)

Thursday, 21 January 2021

Thursday, 13 May 2021

£300+VAT

Course format

Half-day virtual course
9am to 12.30pm (BST)
Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

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