Copywriting for Publishers

 copywriting

Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training. Plus there’ll homework set between the two sessions and more feedback.  

Explore when, where and how smart copywriting can boost the performance of your book marketing projects.

If you work in publishing, you are already familiar with the power of words.

This virtual workshop shows you how to harness that power to create copy that inspires, persuades and sells. You'll be provided with practical tools to complement your writing skills and further develop your expertise.

Whether you have to write newsletters, catalogue content, advance information sheets, cover copy, Amazon copy or other web content, this course can make a difference.

Who is it for?

Anyone working in publishing or in a related area who has to convey key messages through the written word.

  • Copywriters
  • Editorial assistants, assistant editors, editors
  • Freelance publicists
  • PR assistants, executives, managers
  • Publicity assistants, executives, managers
  • Marketing assistants, executives, managers
  • Web assistants, editors, managers

What will you achieve?

On completing this course you’ll be able to:

  • Write copy that connects with readers
  • Exploit powerful techniques used by top professionals
  • Apply these techniques to a range of copywriting tasks.

Programme

  • Writing with greater confidence
  • Making your text flow more smoothly
  • Capturing and holding reader attention
  • Adapting your words for your audience
  • Creating customer-winning calls to action
  • Avoiding all the classic copywriting mistakes.

 

For more information about any of these courses, please email courses@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings. 

Enrol on this course

Please read our Terms & Conditions
Session 1: 28 January 2021 | Session 2: 29 January 2021 (mornings only)

Thursday, 28 January 2021

Wednesday, 14 April 2021

£300+VAT

Course format

  • Virtual course
  • 9am to 12.30pm (BST)
  • Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart

 A number of discounts are available

 Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

 

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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718