Are you responsible for your company or organisation’s website? Do you want to ensure you meet your users’ expectations and increase their return visits? Does your site reflect and achieve your company’s goals?
Building a Successful Online Content Strategy will show you how to develop, structure and design your website content so that it delivers real value for your organisation and meaningful experiences for your website visitors. The course will take you back to basics, thinking about who the website is for and what users want to achieve when visiting.
Equally useful whether you are building a new website, relaunching, combining sites, or tackling an existing, messy site, you’ll gain the tools you need to undertake a content audit, create and maintain relevant content and establish a website that will work for months and years ahead.
Course format
- Virtual classroom
- 9.00am to 12.30pm
- 6 x 1-hour sessions plus breaks, comprising 2 x ½-day sessions on 2 days, 1 week apart
Date information for future sessions
March 2026
- Dates: 18 & 25 March
- Times: Each session will run from 9.00am to 12.30pm
September 2026
- Dates: 16 & 23 September
- Times: Each session will run from 9.00am to 12.30pm
What you will need
To join the course, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes 2 minutes and does not require any payment. It is purely for administrative purposes.
About the tutor(s)
Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. She designed one of the first live blogs at Channel 4, for Time Team – blogging while the archaeologists found new treasures.
She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download). She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.