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Wednesday, 12 October 2016

Demystifying content strategy for the web

Gill Box-Grainger was a delegate on the most recent outing of Content Strategy for the Web

GBGContent strategy for the web is like a fruit stall ‒ that’s the first thing I learned on this one-day course from the Publishing Training Centre. Redundant, outdated and trivial content is like bad fruit and should be replenished as it runs out. Frequently-bought items should be at the front, and the more exotic at the back. It’s all about making a profit and selling what your customers want to buy.

Put into context, content strategy for the web involves much more than a visually appealing website. It is about ensuring that your business objectives are balanced with your user needs. If your business goals aren’t defined, you won’t sell your product; and if your users can’t find what they want, they will leave.

The course packs a lot into one day, combining theory with practical exercises. We covered the importance of researching your audience, content audits, the challenges of producing multi-platform content and governance.

Sounds complicated? It is certainly complex, but our highly engaging tutor, Sue Davis, broke down the course programme into four manageable sections, which helped our group of non-techie delegates grasp each one before moving on to the next.

A practical exercise cleverly prevented any risk of a ‘post-lunch slump’, with two teams using their new-found knowledge to create a paper prototype of a genuine landing page.

This course is for anyone who is responsible for producing or managing online content, whether starting from scratch, relaunching a website or struggling with a confusing site. A fellow delegate had even travelled all the way from Rome to learn how to do just that.

So, if you want to learn how to develop a sound content strategy and integrate it effectively, this PTC course is a must for you.

Full information and how to book on Content Strategy for the Web can be found here.

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