Content Strategy for the Web

csw vc

Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training, and includes homework set between the two sessions and more tutor feedback.  

Take charge of planning the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors. Now fully revised and condensed to a half-day online course, Content Strategy for the Web provides the foundation on which you can develop your content strategy and integrate it effectively within your organisation.

Who is it for?

Anyone who produces or manages online content including:

  • writers
  • editors
  • web managers
  • marketers
  • PR and media professionals

What will you achieve?

On completing this course you will be able to:

  • prioritise and plan content to fulfil your organisation’s goals
  • use and reuse content efficiently
  • delegate content creation and maintenance with confidence
  • prevent your website from becoming chaotic and confusing
  • develop tools to help you assess, create, publish and direct content.


What is content strategy?


  • Organisation goals and user needs


  • Content inventories and audits


  • Meta-data, search and findability


  • Workflow

Content creation and publishing

  • The content plan and writing content

Caring for your content

  • The content lifecycle

For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings. 

Please read our Terms & Conditions
Session 1:21 September 2022 | Session 2: 28 September 2022 (mornings only)

Wednesday, 21 September 2022


Date information for future sessions


  • Dates:  21 & 28 September 2022
  • Times: Each session will run from 9.00am-12.30pm 

Course format

  • Virtual classroom
  • 9am to 12.30pm 
  • Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart

 A number of discounts are available

 Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.



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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718