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Wednesday, 17 October 2018

A copywriting course that taught me how ordinary words can do the most extraordinary things.

Poppy Emerson discovers how to communicate with her target audience in a more focused, fast and efficient manner.

Poppy Emerson 220x220

My only doubts were whether we could fit an entire copywriting course into one day and learn enough to be able to apply this to our work. Considering there would be a variety of different roles and publishers attending, would all the topics be relevant to me?

I was pleasantly surprised to find that the course size was small, with nine of us in total, so everyone was able to have enough input. Bev Legge, the course leader, was both engaging and encouraging. He told us to interrupt as much as possible and, consequently, the day was a very interactive and enjoyable experience.

Bev’s knowledge in the field certainly shone through. He was extremely authoritative in many aspects of copywriting and gave examples and ideas that we could put into practice, including some that I had not previously considered.

One of the most useful aspects of the course was analysing a sample of each of our work. This gave us all a chance to implement our new skills and apply them to our everyday roles.

By the end of the course, I felt I could accurately write to my target audience in a more focused, fast and efficient manner. This is certainly an improvement on the tentative, over-thought content that I had previously written.

Bev also gave us plenty of links to useful websites, and I have been surprised to find that a lot of the practical exercises that we did on the day apply to my role at IOP Publishing in a variety of ways.

Thank you very much to the PTC and to Bev for a great day. I am much more confident in my role and feel I have developed a set of skills that I will be able to apply throughout my career.

Poppy Emerson, Editorial Assistant at the Institute of Physics, and attended Copywriting for Publishers.

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