Marketing

The PTC’s marketing courses include copywriting, online presentation skills and improving your website.

For more information about any of these courses, or if you have a suggestion for a course that you don’t see listed here, please email .

Copywriting for Publishers

Explore when, where and how smart copywriting can boost the performance of your book marketing projects.

This introductory course is designed to enable those new to marketing to understand their role and learn how to spend time and resources effectively.

Gain the tools and techniques needed to communicate on video with customers, partners and colleagues with confidence, comfort and efficiency.

Gain the tools needed to perform your role with ease and learn to make your communications clearer and more efficient.

Discover vital ways to make digital content more readable, searchable and findable, using up-to-the-minute research.