Marketing
The PTC’s marketing courses include an introduction for smaller publishers, copywriting, online presentation skills and improving your website.
For more information about any of these courses, or if you have a suggestion for a course that you don’t see listed here, please email .
Building a Successful Online Content Strategy
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Full day: six x 60-minute sessions, split across two half days
A practical course that will ensure that the content on your website works effectively and efficiently.
Copywriting for Publishers
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Full day: four x 1.5-hour sessions, split across two half days
Explore when, where and how smart copywriting can boost the performance of your book marketing projects.
Developing Effective Management Skills in Publishing
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Learn the most effective behaviours you can use when you are in charge at any level.
Full day: four x 1.5-hour sessions, split across two half days
How to Mark Up PDFs with Adobe Acrobat
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Half day: two x 1.5-hour sessions
This course demonstrates the full potential of Adobe Acrobat’s mark-up tools and provides tips to instantly improve your working practices
Introduction to Marketing for Smaller Publishers
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Full day: four x 1.5-hour sessions, split across two half days
This introductory course is designed to enable those new to marketing to understand their role and learn how to spend time and resources effectively.
Negotiating for a Win-Win Outcome
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Full day: four x 1.5-hour sessions, split across two half days
Gain an understanding of the structure negotiations take, the behaviours which work best and the ways you can get the outcome you need.
Online Presentation Skills
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Full day: four x 1.5-hour sessions, split across two half days
Gain the tools and techniques needed to communicate on video with customers, partners and colleagues with confidence, comfort and efficiency.
The Fundamentals of Public Speaking
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Half day: two x 1.5-hour sessions
Gain the tools needed to perform your role with ease and learn to make your communications clearer and more efficient.
Writing for Online Audiences
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Full day: six x 60-minute sessions, split across two half days
Discover vital ways to make digital content more readable, searchable and findable, using up-to-the-minute research.