- When: Wednesday 25 June 2025, 3.30pm–5.00pm BST
- Where: Delivered via Zoom
- Cost: £15
The Publishing Training Centre is delighted to present How to Harness AI in Publishing, a webinar with three experts to help you navigate the latest developments in generative artificial intelligence (AI).
This 90-minute session will bring you up to date with what is happening in marketing, new-product development, copyright and the legal side of AI. Each panellist will share insights into their area of expertise and then open the floor to questions. It is an interactive session, with questions and debate actively encouraged.
The speakers will cover:
- how to use AI in advertising to drive discoverability and book sales
- how academic and educational publishers can use AI to create the best learning experience
- how to protect copyright in the age of AI
Who is it for?
- Editors who want to learn more about AI in practice
- Marketers who want to learn how to apply AI to their campaigns and work
- Education publishers who want to learn about AI and augmented reality (AR) as applied to schools publishing
- Academic publishers who are interested in the latest developments and opportunities
- Anyone who is curious, nervous, uncertain, worried or excited about the possible use of AI in publishing and what impact it might have on their role and business
Whether you are already an AI expert and use it regularly in your work, or you know the term but have yet to apply it to your processes or workflows, this panel will have something for you.
Meet the presenters
In keeping with the global nature of AI, the panel brings three different perspectives and areas of expertise, from three different countries, companies and providers.
- Brooke Dobson, Co-founder and Chief Revenue Officer, Shimmr AI (Philadelphia, USA)
- Eirik Wahlstrom, Co-founder and CEO, Ludenso (Oslo, Norway)
- Leslie Lansman, Head of Permissions & Licensing, Springer Nature, Chair Public Policy Committee, ALPSP (London, UK)
There will be plenty of time after the speaker presentations for questions and discussion. We are expecting this to be a lively exchange, with high demand for places.
What you will need to join the workshop
To join the workshop, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account. This takes two minutes and does not require any payment. It is purely for administrative purposes.
How to buy a place
To purchase a place or places, simply click on the button below and add the webinar to your shopping cart. Tickets cost £15 each and payment is by credit or debit card only. You will be asked for your details when you checkout. Joining instructions and details of the event will be emailed to you the day before the event.
If you have any difficulty, or concerns about technical requirements or access, please contact us at or telephone (+44) 020 8874 2718.