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- Author: Kay Symons
- Date published: 20 October 2016
Publishing is an unusual industry in the number of new products it continually develops and launches. This means that most companies are operating in a wide range of different customer segments, each of which is likely to have a different set of customer needs and a different competitive environment. One strategy will not work in all segments.
Kay Symons explores how strategy can be made to work for publishers.