Copywriting for Publishers

 copywriting

Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training. Plus there’ll homework set between the two sessions and more feedback.  

Explore when, where and how smart copywriting can boost the performance of your book marketing projects.

If you work in publishing, you are already familiar with the power of words.

This virtual workshop shows you how to harness that power to create copy that inspires, persuades and sells. You'll be provided with practical tools to complement your writing skills and further develop your expertise.

Whether you have to write newsletters, catalogue content, advance information sheets, cover copy, Amazon copy or other web content, this course can make a difference.

Who is it for?

Anyone working in publishing or in a related area who has to convey key messages through the written word.

  • Copywriters
  • Editorial assistants, assistant editors, editors
  • Freelance publicists
  • PR assistants, executives, managers
  • Publicity assistants, executives, managers
  • Marketing assistants, executives, managers
  • Web assistants, editors, managers

What will you achieve?

On completing this course you’ll be able to:

  • Write copy that connects with readers
  • Exploit powerful techniques used by top professionals
  • Apply these techniques to a range of copywriting tasks.

Programme

  • Writing with greater confidence
  • Making your text flow more smoothly
  • Capturing and holding reader attention
  • Adapting your words for your audience
  • Creating customer-winning calls to action
  • Avoiding all the classic copywriting mistakes.

 

How the course is delivered

Copywriting for Publishers consists of four x 90-minute sessions, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. There will be 30-minute breaks between each session with the opportunity to do exercises and take a break.

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

If you have any concerns about technical requirements or access please contact us on courses@publishingtrainingcentre.co.uk or telephone (+44) 020 8874 2718.

Delegate feedback

“The course was excellent. I really liked Bev’s style and the examples and additional links / handouts are thought-provoking and will have ongoing use.” Marketing Manager, Bloomsbury Publishing PLC

“This was a great course taught by someone with a lot of experience and practice in the area. I liked how the trainer put an emphasis on practical skills. I have already adapted some promotional text for a social media campaign tomorrow. My approach to copywriting before was a bit unplanned - I now have a process and tips and tricks I can use. I wouldn’t hesitate to mention this course to others.”  Web Manager, EMCDDA 

"The course was excellent. I feel much more confident and knowledgeable about copywriting and understanding the difference between bad and good copy. I'll be able to apply the skills I've learnt to be faster, clearer and more accessible to my reader. I really enjoyed the course and feel it will really help with my career progression.”  Editorial Assistant, Institute of Physics Publishing

About the tutor

bev leggeBev Legge is a writer, editor and trainer working in publishing, journalism and PR. Since 2005, he has trained more than 1,000 people in 11 countries.

Organisations that have used his services include: the BBC, Bloomsbury Publishing, Cambridge University Press, Dorling Kindersley, Elsevier, HarperCollins, Macmillan, the Orion Publishing Group, Oxford University Press, Pearson Publishing, Penguin, Random House, Simon & Schuster and Virgin.

He has also worked with numerous local and national government departments, the UK Cabinet Office, the Welsh Assembly, the European Parliament, the European Commission and the UN.

For more information about any of these courses, please email courses@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings. 

Enrol on this course

Please read our Terms & Conditions
Session 1: 28 January 2021 | Session 2: 29 January 2021 (mornings only)

Thursday, 28 January 2021

Wednesday, 14 April 2021

£300+VAT

Course format

  • Virtual course
  • 9am to 12.30pm (BST)
  • Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart

 A number of discounts are available

 Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

 

Enrol on this course

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