Applying AI: Tools, Ethics and First Practical Steps

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New This half-day course looks at the issues surrounding generative artificial intelligence (AI) tools, and how they might be applied to your organisation.

What is AI? Where might it assist you in your workflow – and where is it best avoided?

What are the current legal issues around AI use?

What do you need to consider when developing an organisational policy around AI?

These questions, and many others, will be answered during the course. Covering the latest developments, the course will make you consider the ethical and practical aspects of using AI.

Who is it for?

Anyone tasked with drafting an organisation policy for, or applying AI to, their organisation
Publishers, commissioning editors and editors who are attempting to implement AI to their workflows, or need to understand how AI can assist
Anyone working in publishing who wants to find out more about AI and how it can be used in practice

What will you achieve?

On completing this course you’ll be able to:

Understand how to draft an organisational AI policy
Think best about how to apply AI to editorial workflows and detect its use
Select the best tools and ways to apply AI across their organisation

Programme

Strategic context and business implications

A brief history of AI and why 2022 changed everything
Strengths and weaknesses of foundation models
Barriers to the use of AI in publishing
Implications for the publishing industry: what does the future hold?

Legal and ethical considerations

Protecting human creativity in the age of AI
Developing an organisational policy on AI use  
Evaluating suppliers and services
AI detection in editorial: policies, tools, and disclosure practices

Practical first steps

Looking for opportunities across business functions
Common deployment architectures
Surveying the tools (software-as-a-service) landscape

How the course is delivered

The course is broken down into two x 1.5 hour sessions, with a break in between. It will run during the morning from 9am to 12.30pm. To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

Accessibility

Please contact us at with any accessibility or special requirements, for example having in-session captions or the learning materials sent to you in advance.

If you have any concerns about technical requirements or access please contact us on or telephone (+44) 020 8874 2718.

In-house training

This course is also available for in-company training, either virtually or in person at your office. Course content is tailored to suit your requirements. Group sizes range from five to twelve attendees. To find out more, email or telephone +44 (0)20 8874 2718.

What is included?

Certificate

Upon successfully completing the course you will receive a completion certificate from PTC.

About the tutor

Mary Stuart

Mary Stuart is the creator of Versa Language, an English-language application that offers online practice to adult English-language students, and an Honorary Researcher at NHS Gloucestershire. For 10 years, she was Digital Product Manager and Content Transformation Manager at Oxford University Press, working on digital transformation and workflows. Her passion is using data and technology to improve lives.

1 October 2025 (morning only)

Dates

Wednesday, 01 October 2025

£175+VAT

Date information for future sessions

October 2025

Dates: 1 October
Times: 9.00am to 12.30pm

Course format

Virtual course
9am to 12.30pm
Two x 1.5-hour sessions plus break

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Enrol on this course

If you would like more information about this course please contact us at .

Please only complete this form if you want to book a training place.

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