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    Get up to speed with the PTC marketing course portfolio

    PTC's winter programme sees the launch of three new marketing and publicity courses.

    NEW Introduction to Marketing – a two-day primer; the only course in London for general trade marketing, taught by a tutor with hands-on experience in the field.  On the course you will learn:

    • about the function of marketing within the publishing process, both internally and externally
    • how to plan and execute a marketing campaign
    • what makes a successful campaign and how to measure and evaluate it
    • the requirements from sales and the book trade.

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    Copyright © 2014 The Publishing Training Centre, Crowne House, 56-58 Southwark Street, London SE1 1UN
    The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
    Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718