Writing for the Web

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The web writer’s role is crucial in creating readable, useful and findable web content that enables readers to complete their web tasks quickly and painlessly. Now fully revised and condensed to a half-day online course, Writing for the Web provides the essential guidance and techniques to make the most impact.

 

Who is it for?

                                                   

Programme

  • Anyone who creates or has responsibility for web content
  • Bloggers
  • Business owners
  • Content designers
  • Publicity and marketing staff
  • Web editors
  • Writers
                                                   

Understanding online readers

  • The latest research on how people read and use web content
  • Implications for your text

Planning

  • What does your audience need?
  • What are your goals?

Principles of web writing

  • Inverted pyramids
  • Readable and scannable sentences and paragraphs
  • Simplifying and shortening
  • Choosing the right words
  • Effective lists
  • Links and calls-to-action
  • Accessibility

Writing to be found

  • Search engine optimisation for web writers

What will you achieve?

                                                     

On completing this course you will be able to:

  • Exploit how people read on the web to write content people can act on
  • Use plain English techniques to write more active, clear and concise copy
  • Organise and structure content for online readers
  • Write web content that is shareable across social media and easy to find on search engines
  • Develop a site that reaches readers before they reach for the back button.
                                                     

For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings. 

Please read our Terms & Conditions

Dates

  • 12 November 2020

Price

£150+VAT

Course format

  • Half-day virtual course
  • 9am to 12.30pm (BST)
  • Two x 1.5-hour sessions plus break

 

A number of discounts are available

 

Enrol on this course

 

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

 

 

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