Publishing Strategy Toolkit

PST VirtualIf you're charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to competitive strategic thinking – designed for print or digital publishers – is for you.

Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There's also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.

At the end of the course, you'll see how this new way of thinking can be applied to your own strategic questions. You'll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.

Who is it for?

  • Publishers
  • Commissioning editors
  • Publishing managers
  • Anyone else responsible for publishing strategy within educational, academic, professional or trade publishing.

What will you achieve?

On completing this course you’ll be able to:

  • clearly define your overarching goals and those of the organisation in which you work
  • analyse the opportunities and competitive environment in your market
  • identify the important strengths of your organisation
  • generate strategic options and choose the most successful
  • communicate your plans concisely and effectively.


An introduction to strategic thinking

  • Strategic context
  • The strategy process
  • Internal analysis
  • Resource-based strategy

External analysis and deciding where to play

  • External analysis
  • Customer segment analysis
  • Interpreting the matrix
  • Evaluating emergent markets

Strategic options

  • Ansoff’s matrix
  • Porter’s generic strategies
  • Customer value disciplines
  • Marketing warfare
  • Rumelt’s Sources of Power


  • Differential advantage analysis
  • Prioritising and action-planning
  • The essentials of a good strategy plan
  • Key points to remember

For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings. 


Please read our Terms & Conditions
Next Session: Session 1: 16 May 2022 | Session 2: 18 May 2022 | Session 3: 20 May 2022 (mornings only)

Monday, 16 May 2022

Monday, 17 October 2022


Course format

  • Virtual classroom
  • 9am to 12.30pm (BST)
  • Six x 1.5 hour sessions plus breaks, comprising three half-day sessions on three days within one week. 

A number of discounts are available

Enrol on this course

Dates for future sessions

  • Dates: 17, 19 & 21 October 2022
  • Times: Each session will run from 9.00am-12.30pm 

What you will need

To join the course, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.


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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718