If you're charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to competitive strategic thinking – designed for print or digital publishers – is for you.
Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There's also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.
At the end of the course, you'll see how this new way of thinking can be applied to your own strategic questions. You'll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.
Who is it for?
What will you achieve?
On completing this course you’ll be able to:
An introduction to strategic thinking
External analysis and deciding where to play
Please read our Terms & Conditions
A number of discounts are available
To join the course, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.
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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718