Content Strategy for the Web
Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training, and includes homework set between the two sessions and more tutor feedback.
Take charge of planning the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors. Now fully revised and condensed to a half-day online course, Content Strategy for the Web provides the foundation on which you can develop your content strategy and integrate it effectively within your organisation.
Who is it for?
Anyone who produces or manages online content including:
- writers
- editors
- web managers
- marketers
- PR and media professionals
What will you achieve?
On completing this course you will be able to:
- prioritise and plan content to fulfil your organisation’s goals
- use and reuse content efficiently
- delegate content creation and maintenance with confidence
- prevent your website from becoming chaotic and confusing
- develop tools to help you assess, create, publish and direct content.
Programme
What is content strategy?
Discovery
- Organisation goals and user needs
Evaluation
- Content inventories and audits
Strategy
- Meta-data, search and findability
Planning
- Workflow
Content creation and publishing
- The content plan and writing content
Caring for your content
- The content lifecycle
Delegate feedback
“The course was great, Sue was fab. I’ve gained a new perspective, some new ideas and resources to learn more.” IDP Connect delegate
“Really enjoyed the course. The course leader is amazing with loads of experience and is easy to talk too. I learned a lot about planning in tasks and systems, ensuring that you can quantify that you have been successful in your tasks, and mapping workflow.” NHS National Services Scotland delegate
“The course was great, Sue was fab. I’ve gained a new perspective, and new ideas and resources to learn more.” IDP Connect delegate
“Really enjoyed the course. The course leader is amazing with loads of experience and is easy to talk too. I learned a lot about planning in tasks and systems, ensuring that you can quantify that you have been successful in your tasks, and mapping workflow.” NHS National Services Scotland delegate
“I really enjoyed the course. A good mix of exercises and content. I now know what to think about when starting my content audit.” Delegate from Independent Age
“I really enjoyed the course. Sue was very engaging and it was great to do group exercises virtually to put into practise the concepts that were being explained. I have a greater understanding of how to structure content on our website tailored to users’ needs and the organisation’s goals.” Delegate from the Printing Charity
“I’ve gained a really good overview of what's involved in content strategy. The course covered a lot of ground, the content was great and the trainer excellent. It will definitely prove useful and I'm looking forward to applying what I've learned.” Delegate from Independent Age
“The course was excellent. I’ve gained practical ways to revise parts of our website and identify pain points.” Books Marketing Manager, Liverpool University Press
About the tutor
Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.
She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).
She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.
Follow her on Twitter: http://twitter.com/suedavis68
For more information about any of these courses, please email courses@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings.
Please read our Terms & ConditionsWednesday, 21 September 2022
Date information for future sessions
September
- Dates: 21 & 28 September 2022
- Times: Each session will run from 9.00am-12.30pm
Course format
- Virtual classroom
- 9am to 12.30pm
- Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart
A number of discounts are available
What you will need
To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.