Content Strategy for the Web

csw vc

Following feedback from delegates in 2020, this course is now a full day, with more time for exercises, discussion and tutoring. The price has increased in line with the additional hours of training, and includes homework set between the two sessions and more tutor feedback.

Take charge of planning the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors. Now fully revised and condensed to a half-day online course, Content Strategy for the Web provides the foundation on which you can develop your content strategy and integrate it effectively within your organisation.

Who is it for?

Anyone who produces or manages online content including:

writers
editors
web managers
marketers
PR and media professionals

What will you achieve?

On completing this course you will be able to:

prioritise and plan content to fulfil your organisation’s goals
use and reuse content efficiently
delegate content creation and maintenance with confidence
prevent your website from becoming chaotic and confusing
develop tools to help you assess, create, publish and direct content.

Programme

What is content strategy?

Discovery

Organisation goals and user needs

Evaluation

Content inventories and audits

Strategy

Meta-data, search and findability

Planning

Workflow

Content creation and publishing

The content plan and writing content

Caring for your content

The content lifecycle

How the course is delivered

Content Strategy for the Web consists of four x 90-minute sessions, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. There will be 30-minute breaks between each session with the opportunity to do exercises and take a break. The course will run on the same day across two weeks, split into two half-day sessions in the morning from 9am to 12.30pm.

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

If you have any concerns about technical requirements or access please contact us on courses@publishingtrainingcentre.co.uk or telephone (+44) 020 8874 2718.

Delegate feedback

“I really enjoyed the course. A good mix of exercises and content. I now know what to think about when starting my content audit.” Delegate from Independent Age

“I really enjoyed the course. Sue was very engaging and it was great to do group exercises virtually to put into practise the concepts that were being explained. I have a greater understanding of how to structure content on our website tailored to users’ needs and the organisation’s goals.” Delegate from the Printing Charity

“I’ve gained a really good overview of what's involved in content strategy. The course covered a lot of ground, the content was great and the trainer excellent. It will definitely prove useful and I'm looking forward to applying what I've learned.” Delegate from Independent Age

“The course was excellent. I’ve gained practical ways to revise parts of our website and identify pain points.” Books Marketing Manager, Liverpool University Press

About the tutor

Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.

She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).

She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.

Follow her on Twitter: http://twitter.com/suedavis68

For more information about any of these courses, please email courses@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings.

Please read our Terms & Conditions

Session 1: 11 March 2021 | Session 2: 18 March 2021 (mornings only)

Thursday, 11 March 2021

£300+VAT

Course format

Virtual classroom
9am to 12.30pm (BST)
Four x 1.5 hour sessions plus breaks, comprising two half-day sessions on two days, one week apart

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

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