If you're charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to competitive strategic thinking is for you. Designed for print and digital publishers, the course aims to give you the confidence to develop your products and lists so that they are positioned as well as they can be within the market.
The course is built around applying business-school models and theories to real-world examples, both successful and unsuccessful. These models will help you to structure your thinking and give you new ideas and approaches to how, what, and when, to publish. The three-session course contains a stimulating combination of presentations, practical exercises, discussion and delegate interaction, so that you understand these concepts and can see how they might apply to your role and sector.
By the end of the course, you'll understand how these new ways of thinking can be applied to your own strategic questions, and you’ll have the answers and tools to make your list a commercial success.
Who is it for?
What will you achieve?
On completing this course you’ll be able to:
An introduction to strategic thinking
External analysis and deciding where to play
Please read our Terms & Conditions
Monday, 17 October 2022
A number of discounts are available
To join the course, you will need access to a computer or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.
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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718