Online Presentation Skills for Sales, Marketing & Rights

online video

This new course focuses on the practicalities of speaking on camera. It equips attendees with the tools and techniques to communicate on video applications with customers, partners and colleagues, with confidence, comfort and efficiency. It identifies what makes video communication successful and how to adapt to the challenges of attending virtual meetings, conferences and book fairs.

How to make the most of speaking on camera to peers, both senior and junior, is also covered.

The course considers the new reality of communication, at a time when: international travel and face-to-face contact with customers is either reduced or stopped; sales and marketing managers have to deal with speaking on camera to their customers, line managers and teams; there’s an ongoing migration in the publishing industry to a more solution-based sales and marketing model.

Who is it for?

Sales Managers, Marketing Managers and Rights Managers responsible for:

  • promoting and selling a portfolio of products (physical and digital) to an international audience which is increasingly virtual and varied (both culturally and in terms of digital literacy)
  • managing a team of direct reports who are in different locations (and countries) and are not only learning to communicate and sell, but learning to do it remotely and on camera

What will you achieve?

On completing this course you’ll be able to:

  • Communicate, present and sell on video applications (internally and externally) with confidence and impact.
  • Handle the challenges of remote international digital communication and take advantage of the time savings and brand exposure that it brings with it.


Day 1 

Session 1

  • Setting the scene: dos and donts of on-camera communication
  • The 1.2.3 Rule / less is more: let your book and journal content and your customer feedback speak for themselves
  • Keeping your audiences’ attention on camera 

Session 2 

  • Speak with your body: eyes and hands
  • Enjoy the silence / sharing your screen: leveraging your publisher’s social media presence and the publishing community on YouTube

Day 2

Session 3

  • Pre-, during and post-video-call checklist
  • Research your audience: digital literacy and cultural differences / selling books and journals on camera to the East
  • Virtual conferences and book fairs: London, Frankfurt, Beijing

Session 4 

  • Internal clients
  • Internal expectations
  • Your Zoom, your brand: a window into career progression in publishing


For more information about any of these courses, please email or sign up to receive our newsletter for updates on these and our other offerings. 

Please read our Terms & Conditions
Please email bookings@publishing with the course name in the subject line to be notified when this course will next run.

Course format

  • Virtual classroom
  • 9am to 12.30pm 
  • Four x 1.5 hour sessions plus breaks, comprising two half-day sessions.  

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

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