Online Presentation Skills for Sales, Marketing & Rights

online video

This new course focuses on the practicalities of speaking on camera. It equips attendees with the tools and techniques to communicate on video applications with customers, partners and colleagues, with confidence, comfort and efficiency. It identifies what makes video communication successful and how to adapt to the challenges of attending virtual meetings, conferences and book fairs.

How to make the most of speaking on camera to peers, both senior and junior, is also covered.

The course considers the new reality of communication, at a time when: international travel and face-to-face contact with customers is either reduced or stopped; sales and marketing managers have to deal with speaking on camera to their customers, line managers and teams; there’s an ongoing migration in the publishing industry to a more solution-based sales and marketing model.

Who is it for?

Sales Managers, Marketing Managers and Rights Managers responsible for:

promoting and selling a portfolio of products (physical and digital) to an international audience which is increasingly virtual and varied (both culturally and in terms of digital literacy)
managing a team of direct reports who are in different locations (and countries) and are not only learning to communicate and sell, but learning to do it remotely and on camera

What will you achieve?

On completing this course you’ll be able to:

Communicate, present and sell on video applications (internally and externally) with confidence and impact.
Handle the challenges of remote international digital communication and take advantage of the time savings and brand exposure that it brings with it.

Programme

Day 1

Session 1

Setting the scene: dos and donts of on-camera communication
The 1.2.3 Rule / less is more: let your book and journal content and your customer feedback speak for themselves
Keeping your audiences’ attention on camera

Session 2

Speak with your body: eyes and hands
Enjoy the silence / sharing your screen: leveraging your publisher’s social media presence and the publishing community on YouTube

Day 2

Session 3

Pre-, during and post-video-call checklist
Research your audience: digital literacy and cultural differences / selling books and journals on camera to the East
Virtual conferences and book fairs: London, Frankfurt, Beijing

Session 4

Internal clients
Internal expectations
Your Zoom, your brand: a window into career progression in publishing

How the course is delivered

The course consists of four x 90-minute sessions, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. There will be 30-minute breaks between the two sessions during the morning. The course will be delivered across two days, as half-day sessions in the morning from 9am to 12.30pm.

You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Any information to be completed beforehand will be sent via email.

Accessibility

Please contact us at courses@publishingtrainingcentre.co.uk with any accessibility or special requirements, for example having in-session captions or the learning materials sent to you in advance.

If you have any concerns about technical requirements or access please contact us on courses@publishingtrainingcentre.co.uk or telephone (+44) 020 8874 2718.

About the tutor

For more information about any of these courses, please email courses@publishingtrainingcentre.co.uk or sign up to receive our newsletter for updates on these and our other offerings.

Please read our Terms & Conditions

Please email bookings@publishing trainingcentre.co.uk with the course name in the subject line to be notified when this course will next run.

Course format

Virtual classroom
9am to 12.30pm
Four x 1.5 hour sessions plus breaks, comprising two half-day sessions.

A number of discounts are available

Enrol on this course

What you will need

To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.

Enrol on this course

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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718