If you're charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to crucial competitive strategic thinking – designed especially for print or digital publishers – is for you.
Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There's also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.
At the end of the course, you'll see how this new way of thinking can be applied to your own strategic questions. You'll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.
NB: This course was previously titled 'Managing Publishing Strategy'.
Who will benefit from this course?
Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing.
You will gain most benefit from this course if you are already confident with the basics of commissioning – those who are newer to this level of responsibility might benefit from first taking Commissioning and List Management.
Learn how to…
- clearly define your overarching goals and those of the organisation in which you work
- analyse the opportunities and competitive environment in your market
- identify the important strengths of your organisation
- generate strategic options and choose the most successful
- create financial plans that tell the strategic story
- plan for an uncertain future
- communicate your plans concisely and effectively.
- The strategy process
- Market and competitor analysis
- Creating competitive advantage
- Generating strategic options
- More strategic options
- Financial modelling
- Dealing with uncertainty
- Risk analysis
- Strategic evaluation.
Our short courses are run at a variety of venues in Central London. Information and directions can be found on our Contact Us page. Please check your Joining Instructions for your specific course venue.
Note that most of our short courses can also be run as In-Company events.
“Very good course delivered by a tutor who asks the right questions to [positively] challenge you to get the most out of the learning opportunities.” Elsevier delegate, May 2018
“My objectives were fully achieved and I immediately gained a short list of actions to consider/reconsider and the start of a strategy process for the team.” Cicerone delegate, May 2018
“The course was excellent. Kay was a brilliant teacher, who pitched the course at exactly the right level for me. I was stretched, but it was achievable.” Cicerone delegate, May 2018
“The course was excellent with a really great course teacher.” Lid Publishing delegate, May 2018
“The course is really inspiring and has given me a great deal of confidence. Kay is a stand-out tutor.” OUP delegate, May 2018
"Kay was a superb teacher, everything was clearly communicated in an engaging manner.” Lion Hudson delegate, May 2018
“Kay was excellent – she was very clear, her industry examples were really helpful to help ground the models and her feedback to presentations was discerning and clear sighted.” Lion Hudson delegate, May 2018
“I really enjoyed it. Kay was a fantastic teacher and tailored the course for the range of publishers in the room. I also met some great people and we were able to share experiences.” Tate Publishing delegate, May 2018
“The course itself was brilliant, the best I've been on in years.” OUP delegate, May 2018
“I can’t suggest any improvements. It was very well done. I particularly liked Kay's ability to adapt her examples to organisations of different sizes and in different fields - from tiny, young publishers like ourselves to large and established companies.” Lantana Publishing delegate, May 2018
“Fantastic course, it was exhausting but gave me great insights, tools and techniques.” Lid Publishing delegate, May 2018
"Good framework through which to evaluate existing strategy options and generate new ideas."
Freelance ELT Editor and Author, delegate 2017
"Gave me the tools to put together a strategy document. The programme, course content and teaching style were all great."
Trotman Publishing delegate, 2017
"Run at a good pace. I feel more sympathetic to my managers now and can use some new tools in the office!"
Royal Society of Chemistry delegate
"As a new publisher, it’s come at a time when I’m being asked to devise strategies. I now feel like I can take my creative ideas and propose them with more confident strategies rather than first instinct! Thanks to our tutor – an excellent presenter and patient teacher."