Professional and Peer Networks: Strategic choices

Creating a Strategy for Professional and Peer Networks and Communities of Practice

 

Discover the potential associated with reader communities; identify where the value lies within your own customer base and what forms of community are most likely to be appropriate.
The wholesale adoption of digital services and social media has transformed the way in which readers can interact with publishers, authors and with each other. Social, peer and professional networks and communities of practice have shifted the centre of gravity away from publishers, towards their customers.
Designing, creating and supporting these communities represents a brand new role for publishers looking to interact with their market. Sustaining a community and realising the commercial value associated is likely to represent a substantial change in how publishers work with their authors and their customers.

If you have formulated your strategy and are looking to execute to it, you might be interested in Professional and Peer Networks: A practical approach.

 

Who will benefit from this course?

Publishers and senior commercial managers in Scholarly, Professional and STM publishing organisation, who need to make the case for, or sponsor, the programme of technology and change to develop communities of interest, peer and professional networks.

 

Enrol on this course

Learn how to…

  • Identify the opportunities, value and challenges for specialist, reference and non-fiction publishing associated with communities
  • Use a variety of tools for planning a community strategy
  • Scope the capabilities required for managing a successful community
  • Mitigate the risks associated with this emerging medium
  • Work out what new capabilities you require as a business to pursue this strategy

Programme

Introduction
Mapping the Landscape
Every Damn Leap Year Please, Please Vacate Church Roofs
PRUB Logic
Knowledge Café

Course Director

Jonathan Norman

 

 

VENUE INFORMATION

Our short courses are run at a variety of venues in Central London. Information and directions can be found on our Contact Us page. Please check your Joining Instructions for your specific course venue.

Note that most of our short courses can also be run as In-Company events.

 

Please read our Terms & Conditions
A half-day session
Launching in September 2017

Dates

  • 20 September 2017
  • 14 March 2018

Price

£200+vat
A number of discounts are available

Enrol on this course

Fields marked with * are required

If you are entitled to one of our range of discounts, please select one of the following. To check your eligibility, visit our Discounts and funding page.

Your postal address



Anything else you'd like to tell us? If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than four people on this course, let us know here. Alternatively, you can email us directly at bookings@publishingtrainingcentre.co.uk:


Captcha ImageReload image challenge

Copyright © 2014 The Publishing Training Centre, 6 Bell Yard, London, WC2A 2JR
The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718