If you're charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to crucial competitive strategic thinking – designed especially for print or digital publishers – is for you.
Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There's also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.
At the end of the course, you'll see how this new way of thinking can be applied to your own strategic questions. You'll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.
Who will benefit from this course?
Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing.
You will gain most benefit from this course if you are already confident with the basics of commissioning – those who are newer to this level of responsibility might benefit from first taking Commissioning and List Management.
Learn how to…
- clearly define your overarching goals and those of the organisation in which you work
- analyse the opportunities and competitive environment in your market
- identify the important strengths of your organisation
- generate strategic options and choose the most successful
- create financial plans that tell the strategic story
- plan for an uncertain future
- communicate your plans concisely and effectively.
- The strategy process
- Market and competitor analysis
- Creating competitive advantage
- Generating strategic options
- More strategic options
- Financial modelling
- Dealing with uncertainty
- Risk analysis
- Strategic evaluation.
Our short courses are run at a variety of venues in Central London. Information and directions can be found on our Contact Us page. Please check your Joining Instructions for your specific course venue.
Note that most of our short courses can also be run as In-Company events.
"Good framework through which to evaluate existing strategy options and generate new ideas."
Freelance ELT Editor and Author, delegate 2017
"Gave me the tools to put together a strategy document. The programme, course content and teaching style were all great."
Trotman Publishing delegate, 2017
"Run at a good pace. I feel more sympathetic to my managers now and can use some new tools in the office!"
Royal Society of Chemistry delegate
"As a new publisher, it’s come at a time when I’m being asked to devise strategies. I now feel like I can take my creative ideas and propose them with more confident strategies rather than first instinct! Thanks to our tutor – an excellent presenter and patient teacher."