Successful publishing is largely built on successful negotiations: between author and editor, agent and publisher, production manager and suppliers and members of the publishing team. This means that negotiations between these people need to have outcomes which give both parties what they need and maintain the ongoing relationships. Successful negotiating requires an understanding of the structure negotiations take, the behaviours which work best and the ways you can build your own power and credibility to get the outcome you need.
Publishers, managing and commissioning editors, junior editors, production and design staff and anyone who needs to negotiate with others in-house or outside.
This course contributes to PUB 2, 3, 4, and 13 of the Book & Journal Publishing National Occupational Standards.