The web writer’s role is crucial in creating readable, useful and findable web content that enables readers to complete their web tasks quickly and painlessly.
Now fully revised and condensed to a one-day course, Writing for the Web provides the essential guidance and techniques to make the most impact.
[Previously titled 'Writing and Editing for the Web']
Who will benefit from this course?
Anyone who creates or has responsibility for web content, including content designers, editors, writers, bloggers, business owners, and publicity and marketing staff.
Learn how to…
- exploit how people read on the web to write content people can act on
- use plain English techniques to write more active, clear and concise copy
- organise and structure content for online readers
- write web content that is shareable across social media and easy to find on search engines
- develop a site that reaches readers before they reach for the back button.
- Understanding online readers
- The latest research on how people read and use web content
- Implications for your text
- What does your audience need?
- What are your goals?
- Principles of web writing
- Inverted pyramids
- Readable and scannable sentences and paragraphs
- Simplifying and shortening
- Choosing the right words
- Effective lists
- Layering and non-linear content
- Links and calls-to-action
- Writing to be found
- Search engine optimisation for web writers
- Writing for social media
- Keeping standards
- Quality control
- Evaluating content
- Style guides
- Common errors
Our short courses are run at a variety of venues in Central London. Information and directions can be found on our Contact Us page. Please check your Joining Instructions for your specific course venue.
Note that most of our short courses can also be run as In-Company events.
- 24 November 2017
- 03 May 2018
- 08 November 2018
"It was fantastic. I really learnt a lot from excellent professionals with lots of knowledge. Also made a change to have a good lunch on a course!"
ABRSM Publishing delegate
"A highly informative and very useful course that has increased my confidence and awareness as an online writer and editor."
Health and Safety Executive delegate