Explore when, where and how smart copywriting can boost the performance of your book marketing projects.
If you work in publishing, you are already familiar with the power of words. This workshop shows you how to harness that power to create copy that inspires, persuades and sells. You'll be provided with practical tools to complement your writing skills and further develop your expertise.
Whether you have to write advance information sheets, catalogue entries, back-cover blurbs or taglines, direct-marketing letters, newsletters or website content, this course can make a significant difference.
Who will benefit from this course?
Anyone working in publishing and related areas who has to convey key messages through the written word.
Learn how to…
- write copy that connects with your readers
- exploit powerful techniques used by top professionals
- apply these techniques to a range of copywriting tasks.
This course contributes to PUB 18 of the Book & Journal Publishing National Occupational Standards.
- Developing your copywriter’s mindset
- Making the right connections
- Connecting with your readers
- Focusing on what matters
- Boosting readability
- Finding the right words
- Human nature and other connecting points
- Happy talk and other disconnects
- Being creative.
Our short courses are run at a variety of venues in Central London. Information and directions can be found on our Contact Us page. Please check your Joining Instructions for your specific course venue.
Note that most of our short courses can also be run as In-Company events.
- 03 April 2019
- 18 September 2019
“To be honest, I went into the course feeling that if half of what I learned was relevant to my needs, that would make it worth it. As it turned out, everything we were told by the tutor was insightful, helpful and immediately applicable. I learned how to fix common errors in my writing and how to generate better copy which focuses on the reader's need and mindset, rather than my own. The course attendees were also excellent. I learned from each of them and it was a wonderful, sharing and supportive environment. I really enjoyed it.”
Harvard University Press delegate
“The course was excellent. I feel much more confident and knowledgeable about the best ways of writing copy and what makes the difference between bad and good copy, both in terms of looks and in the content that I am writing. I will be able to apply the skills I have learnt to be faster, clearer and more accessible to my reader. I really enjoyed the course and would love to do another in the future, I feel this will really help with my career progression.”
Editorial Assistant, Institute of Publishing November 2018
“An excellent course run by a very qualified, personable tutor and a good communicator. I gained some useful tips for making the copy reader-focused with some good exercises to practice with.”
Sales and Marketing delegate, Langham Publishing, September 2018
“This is a wonderful course- informative and engaging! Bev's years of experience really did shine through.”
Assistant Edtior. Cornerstones 2018
"Enjoyed it very much. Very knowledgeable instructor – great communicator!"
A-N: The Artists Information Company delegate
"Great course: learnt great tips and thought a lot more about what copywriting involves. Helpful and enthusiastic teaching."
Tindal Street Press delegate