Copywriting for Publishers
As someone who works in publishing, you are already familiar with the power of words.
This virtual workshop shows you how to harness that power to create copy that inspires, persuades and sells. It provides you with practical tools to complement your writing skills and further develop your expertise.
Interspersed throughout are short exercises designed to extend your writing and editing capabilities. Among other things, you’ll have the chance to write a tagline, a cover blurb and the headline and opening paragraph for a press release.
The course also touches on artificial-intelligence copywriting tools, such as ChatGPT, explaining why your own creative skills are superior to machine learning.
Gain invaluable insights
In two half-day sessions, you’ll learn how to make your words work harder for you and how to ensure they connect with your target audiences. At the same time, you’ll acquire invaluable insights into how to produce effective copy more quickly and with greater confidence.
You’ll also have an opportunity to get feedback on something you have written. Send the tutor an example of your work and during the training he will provide constructive advice on it.
Whether you write newsletters, catalogue content, advance information sheets, cover copy, copy for Amazon or other online content, this course can make a difference.
Who is it for?
Anyone working in publishing or in a related area who has to convey key messages through the written word. This includes:
- Copywriters
- Editorial assistants, assistant editors, editors
- Freelance publicists
- PR assistants, executives, managers
- Publicity assistants, executives, managers
- Marketing assistants, executives, managers
- Web assistants, editors, managers.
What will you achieve?
On completing this course you’ll be able to:
- Write copy that connects with readers
- Exploit powerful techniques used by top professionals
- Apply these techniques to a range of copywriting tasks.
Programme
- Writing with greater confidence
- Making your text flow more smoothly
- Capturing and holding reader attention
- Adapting your words for your audience
- Creating customer-winning calls to action
- Avoiding all the classic copywriting mistakes.
Delegate feedback
“An amazing introduction to copywriting in publishing, led by Bev, a super-dynamic and interesting tutor with a wealth of experience. The combination of people on this course, across different sectors in publishing, was an eye-opener to me and it was interesting to hear about their copywriting experiences. The course covered how to be more concise and keep an audience engaged, plus other invaluable skills which are useful for almost any career. For example, ways to research a topic in-depth and to connect with a reader. There were useful examples (from author quotes to news headlines) and super-helpful resources and powerpoints to refer back to. This course is great value for money and the standard I'll be holding subsequent ones to! I'd recommend it to anyone currently working in the publishing world, regardless of their level.” Freelance Corporate Hospitality Assistant
“The course was enjoyable and informative. Bev was a great tutor who made sure there was ample opportunity for discussion and asking questions. I’ve gained a refresh of good writing practice and several actionable tips that I can use straight away to write and edit copy better and quicker.” Project Editor, Bloomsbury Publishing
“I very much enjoyed the course. The exercises were especially helpful. I’ve learned strategies for encouraging creativity and approaching copywriting tasks, plus tips for structuring copy and for writing engaging, reader-focused text.” Bloomsbury Academic delegate
“Bev gave us lots of great tips and tricks to improve our copywriting and useful tools to help find words and phrases in Google. His, and the group's, feedback on our work and on the course exercises was incredibly helpful and honest and has given me more confidence to keep writing!” Publishing Assistant
“Thoroughly enjoyed it – only sorry that it wasn't longer! I’ve gained so many immediate benefits. The stand-out tips were when you are stuck, write rubbish for a minute to get it out of your system, and the War of the Worlds.” Acquisitions Editor
“The tutor was charismatic and engaging. Participants had the chance to get to know each other and the course was very interactive, with loads of resources. I would recommend it to anyone interested in improving their writing!” Senior Communication Officer & Business Owner, CESSDA
“A great course taught by someone with a lot of experience and practice in the area. I liked how the trainer put an emphasis on practical skills. I have already adapted some promotional text for a social media campaign tomorrow. My approach to copywriting before was a bit unplanned – I now have a process and tips and tricks I can use. I wouldn’t hesitate to mention this course to others.” Web Manager, EMCDDA
About the tutor
Bev Legge is a writer, editor and trainer working in publishing, journalism and PR. Since 2005, he has trained more than 1,000 people in 11 countries.
Organisations that have used his services include: the BBC, Bloomsbury Publishing, Cambridge University Press, Dorling Kindersley, Elsevier, HarperCollins, Macmillan, the Orion Publishing Group, Oxford University Press, Pearson Publishing, Penguin, Random House, Simon & Schuster and Virgin.
He has also worked with numerous local and national government departments, the UK Cabinet Office, the Welsh Assembly, the European Parliament, the European Commission and the UN.
Dates
Tuesday, 01 October 2024
Date information for future sessions
October 2024
- 1 & 3 October 2024
- Times: Each session will run from 9.00am to 12.30pm
Course format
- Virtual course
- 9am to 12.30pm
- Four x 1.5 hour sessions plus breaks, comprising two half-day sessions.
A number of discounts are available
What you will need
To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. You will need to activate a free Zoom account to join the course. This takes two minutes and does not require any payment. It is purely for administrative purposes.