Take charge of planning the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors.
Whether you're relaunching, starting from scratch or wrestling with an unruly site, this course provides the foundation on which you can develop your content strategy and integrate it effectively within your organisation.
Anyone who produces or manages online content including writers, editors, web managers, marketers, and PR and media professionals.
Our short courses are run at a variety of venues in Central London. Information and directions can be found on our Contact Us page. Please check your Joining Instructions for your specific course venue.
Note that most of our short courses can also be run as In-Company events.
“The course was excellent. Immediate skills gained include new thinking about how to create content with subject experts and an understanding of the overlap between users’ and organisation objectives.”
Imperial College London delegate, September 2018
“I enjoyed the course very much. I feel absolutely equipped to revise and implement my web content strategy and I also realised how much I already know! I don’t think anything could have been better.”
General Osteopathic Council delegate, September 2018
"I recommend it to people getting started or who need a refresher on how to do content marketing."
IIED delegate, 2017
"I really enjoyed the Content Strategy course given by Sue Davis... It was interesting, useful and inspiring - a great way to spend the day!"
Consumer book delegate May 2017
"Sue was a fantastic, energetic and knowledgeable trainer and the course covered an impressively wide range."