Creative Copywriting

What difference can copywriting make?

So there you are, browsing a few titles in your local bookshop. You pick one up but quickly return it to the shelf. It’s not for you. Another suffers the same fate, followed by a third which fails to impress.

But then you strike gold. Something about this new book stops you in your tracks, evoking a positive response. Your search is over and you head for the sales desk.

So what made the difference? What convinced you that this one, unlike all the others, was worth buying?

Every day around the world, millions of people go through a process like this in bookshops or on the internet. As a copywriter, you’re in a powerful position to influence what they do next. The copy you write can bring a title to life and make it meaningful to a hesitant book buyer. With a few well-chosen words, you can help them to see the magic on offer. You can enable them to spot the gap on their bookshelf that a particular book might fill.

How this course will help

This course gives you all the tools you need to bring this about. It shows you how to connect with potential customers, overcome any doubts they might have and ultimately win them over.

It comes packed with a host of practical tips, backed up by tried and tested techniques.

Follow the advice we give, complete all the activities and assignments provided and you’ll be set for a successful career in copywriting.

How to enrol

To enrol, you need to click on the Add to Cart button on this page. You will be asked to register (if you have not already done so). You will, at that point, be asked to pay by credit/debit card through SagePay, our secure online payment portal.

Money back guarantee

If, within 30 days of enrolment (and before any assignments have been sent to your tutor for marking), you decide that the course is not for you, simply let us know to receive a full refund. Your access to the learning platform will cease once your refund is confirmed.

Important note:

You must complete the course within 12 months of enrolment or, if you wish to continue the course beyond this period, you can study for a further 12 months following payment of a re-registration fee. Any further extensions are at the discretion of The Publishing Training Centre.

 

What is included?

Course Materials

Full access to the PTC's online learning platform where you will find all the materials you need to complete the course. Where relevant, downloadable materials are provided so you can practise your new skills as many times as you need to feel confident that you have mastered them.

Tutor support

Each student will receive feedback on their submitted work from the course author.

Certificate

Upon successfully completing the course you will receive a completion certificate of the relevant grade from Publishing Qualifications Board (PQB). You will also be eligible for a listing in our Freelance Finder.

Who is it for?

If you’re interested in developing your skills as a professional copywriter in publishing, this course is definitely for you. In addition, most of the principles we explore can also be applied to more general copywriting, outside of the publishing industry. The course is particularly suited to:

  • recent graduates and college leavers
  • publishing company employees and freelancers
  • those seeking a career change, who may not have worked in publishing before
  • people returning to the industry after a break
  • specialists from other publishing disciplines who wish to move into copywriting
  • professionals with experience in related areas such as PR. marketing, advertising or journalism.

About the author

BevLeggeBev Legge is a writer, editor and trainer working in publishing, journalism and PR. Since 2005, he has trained more than 1,000 people in 11 countries.

Organisations that have used his services include: the BBC, Bloomsbury Publishing, Cambridge University Press, Dorling Kindersley, Elsevier, HarperCollins, Macmillan, the Orion Publishing Group, Oxford University Press, Pearson Publishing, Penguin, Random House, Simon & Schuster and Virgin.

He has also worked with numerous local and national government departments, the UK Cabinet Office, the Welsh Assembly, the European Parliament, the European Commission and the UN.

£395.00
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Study Time

Learn at your own pace over a twelve month enrolment.

Copyright © 2014 The Publishing Training Centre, 6 Bell Yard, London, WC2A 2JR
The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718