Creative Copywriting for Publishers

What difference can copywriting make?

So there you are, browsing a few titles in your local bookshop. You pick one up but quickly return it to the shelf. It’s not for you. Another suffers the same fate, followed by a third which fails to impress.

But then you strike gold. Something about this new book stops you in your tracks, evoking a positive response. Your search is over and you head for the sales desk.

So what made the difference? What convinced you that this one, unlike all the others, was worth buying?

Every day around the world, millions of people go through a process like this in bookshops or on the internet. As a copywriter, you’re in a powerful position to influence what they do next. The copy you write can bring a title to life and make it meaningful to a hesitant book buyer. With a few well-chosen words, you can help them to see the magic on offer. You can enable them to spot the gap on their bookshelf that a particular book might fill.

How this course will help

This course gives you all the tools you need to bring this about. It shows you how to connect with potential customers, overcome any doubts they might have and ultimately win them over.

It comes packed with a host of practical tips, backed up by tried and tested techniques.

Follow the advice we give, complete all the activities and assignments provided and you’ll be set for a successful career in copywriting.

Payment options

 

Creative Copywriting costs £395.

You can opt to pay for the course in three instalments: the first instalment of £185 is payable on enrolment; the second and third instalments of £105 each will be automatically collected between the 10th and 15th of the following two months.

 

£395.00
* Payment Options:



Study Time

Learn at your own pace over a twelve month enrolment.

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The Publishing Training Centre is a registered charity. Registered name: The Publishing Training Centre Foundation, a company limited by guarantee incorporated in England and Wales.
Registration number: 1253854. Registered office: 16 High Holborn, London WC1V 6BX. Tel: +44 (0)20 8874 2718