SEO for Editors and Writers

Publishing Soon

Projected Content

  1. How we read online
  2. What is SEO?
  3. Making SEO part of the writing/editorial process
  4. Keywords
  5. Further SEO tips for editors

e-Learning modules are optimised for desktop and laptop devices and not tablets and smartphones.

Learning outcomes

At the end of this module you will:

  • understand how the way people read websites and the way search engines crucially affect SEO
  • have learned the basics of 'webifying' content
  • know how to discover which words people are using to find what they want on the web
  • be able to employ keywords to your advantage in headings, text and elsewhere
  • know how to keep content fresh and attractive to search engines
  • be able to work with 'microcopy' in ways that enhance SEO

How does the course work?

SEO for Editors and Writers has five units. Across the units there are exercises, model answers, and quizzes for self-assessment. Completion of the final exercise leads to your completion certificate being issued.

 If you would like to register your interest in enrolling on this course please email us to be alerted once it is launched.


How to enrol

To enrol, you need to click on the Add to Cart button on this page. You will be asked to register (if you have not already done so). You will, at that point, be asked to pay by credit/debit card.

Important note: You will have access to the course for eight months from the date of your enrolment.

Refunds: Fees for e-Learning Modules are non-refundable, as immediate access is available to all the relevant course material.

What is included?

Course Materials

Full access to the PTC's online learning platform where you will find all the materials you need to complete the course. Where relevant, downloadable materials are provided so you can practise your new skills as many times as you need to feel confident that you have mastered them.


Upon successfully completing the course you will receive a completion certificate from PTC.

Who is it for?

This module is for editors who have completed initial training and are looking to go more in depth to this specific topic, but who are not yet very experienced.

About the author

Nancy DuinNancy Duin is a freelance editor, writer and trainer. Self-employed for over 20 years, she initially worked as an editor and writer for many book publishers on a wide range of subjects, but with a speciality in popular medicine. In 1990, she became an editorial consultant to Channel 4 Television, which, since 1994, has involved editing and writing websites. Other clients include BBC Education and BBC Digital Media, the National Grid for Learning, the Public Record Office, Demos and Broadcasting Support Services. 



Study Time

Five to seven hours with eight months access to the module.

Related Courses

PTC e-Learning Modules are concentrated, online courses that focus on specialist topics relevant to an editor's working life. They are designed to build on a foundation of existing skills and experience.

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