Your company or organisation’s website is its shop window. Everyone has a website, but few people stop to think about it and spend time window-dressing. This course will help you to apply the latest theory and best practice to your website writing.
People read and behave differently online than in print or other media. There are particular rules and methods that you need to follow and apply if you want to keep visitors returning and ensure that your site is as attractive and sticky as it can be.
On the course, you will learn how to design readable, useful and discoverable web content that enables users to complete their tasks quickly and painlessly, providing them with an excellent user experience.
Day 1
On completing this course you will be able to:
Day 2
November 2026
You will need access to a computer or laptop with a camera and microphone and with Microsoft Word and either Adobe Acrobat Reader DC (which is free) or Adobe Acrobat Professional installed. Please check that you have the latest version of Adobe Acrobat Reader.
To join the course, you will need to activate a Zoom account. This takes 2 minutes and does not require any payment. It is purely for administrative purposes.
The course consists of 6 x 1-hour sessions including breaks, each a mixture of delivery and interaction using Zoom breakout rooms and other online tools. The course will run from 9.00am to 12.30pm on each day.
There will be 15-minute breaks between each session with the opportunity to do exercises and take a break. The course will run on the same day across 2 weeks, split into 2 ½-day sessions in the morning from 9.00am to 12.30pm. The course includes homework set between the 2 sessions, with tutor feedback.
To join the course, you will need access to a computer, tablet or laptop with a camera and microphone. The course will be delivered via Zoom Pro with attendant security levels. You will need to activate a free Zoom account to join the course. This takes 2 minutes and does not require any payment. It is purely for administrative purposes.
Any information to be completed beforehand will be sent via email.
Please contact us at with any accessibility or special requirements, for example having in-session captions or the learning materials sent to you in advance.
If you have any concerns about technical requirements or access please contact us on or telephone +44 (0)20 8874 2718.
This course is also available for in-company training, either virtually or in person at your office. Course content is tailored to suit your requirements. Group sizes range from 5 to 12 attendees. To find out more, email or telephone +44 (0)20 8874 2718.
Upon successfully completing the course you will receive a completion certificate from the PTC.
Completing this course is worth 5 points towards upgrading your CIEP membership.
“The teaching style was very good – clear, accessible, and engaging. I found the specific details about language the most useful content, such as sentence length and structure, high-frequency words, etc. This is informing my writing already.” Tearfund delegate
“I loved it! The tutor was so friendly and welcoming, I felt comfortable and engaged the whole time. I’ve gained practical tips and advice on how to tailor my editing to make the content really work online.” The Open University delegate
“The course was interactive, engaging, interesting, and very practical and useful. I liked the exercises. There were lots of resources to follow up and the chance to ask questions. I have a better understanding of how to write or edit content for our website.” Child Poverty Action Group delegate
“This one of the best online courses I have ever been to. Sue was so engaging and broke down information clearly whilst giving great activities, both as homework and throughout the sessions, to keep people engaged. Her approach was warm, and considerate, it made you feel at ease –especially when not knowing the answers to approaches! In terms of course content, everything covered was relevant, timely and accessibly. Overall, it really was an excellent course, one that you will come out with learning much more than you think! This course gave such a clear insight into how to write engagingly, concisely and ultimately, targeted for your audience.” Bloomsbury Publishing delegate
“Sue was such an engaging teacher, and I absolutely loved this course. This is the third one I've completed with PTC and each was brilliant. Thank you Sue for your spot-on pacing, and for pitching the exercises at the right level - right amount of time and right amount of work to have the message sink in. I now understand how to edit for an online audience, and also the benefits of applying some of these techniques to print editing.” Editor, Exhibitions and Galleries, Natural History Museum
“I really enjoyed the course. The tutor, Sue Davis, was personable and organised. I’ve gained new skills and top tips when crafting copy. I particularly liked the course structure – input from the tutor followed by exercises to help cement the ideas, with breaks between sessions.” Freelance journalist
“I have a much better understanding of writing for the web, to use in my everyday workplace. The tutor is engaging, friendly and knowledgeable, and the content covered was interesting. The section on SEO gave useful areas for further research.” London School of Economics and Political Science delegate
Sue Davis has designed, produced and edited hundreds of websites for clients ranging from small charities and businesses to large NGOs such as UNICEF and global enterprises. When at Channel 4, she designed one of the first live blogs, for Time Team – blogging while the archaeologists found new treasures.
She has also presented TV series for the BBC (Computers Don’t Bite) and Sky TV (Download).
She currently helps clients with website metrics and analytics, performs expert usability reviews, conducts competitive reviews, advises on enterprise blogging, and designs and structures websites.
The PTC offers virtual classroom courses, self-study distance-learning courses, and a range of e-learning modules. See below for those that complement or build on this course.
Distance-learning courses
e-Learning modules