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Three new courses in the PTC marketing portfolio

PTC's winter programme sees the launch of three new marketing and publicity courses.

NEW Introduction to Marketing – a two-day primer; the only course in London for general trade marketing, taught by a tutor with hands-on experience in the field.  On the course you will learn:

  • about the function of marketing within the publishing process, both internally and externally
  • how to plan and execute a marketing campaign
  • what makes a successful campaign and how to measure and evaluate it
  • the requirements from sales and the book trade.

NEW Market Insight – a one-day course for those in need of the tools necessary to run market research whether it be in-house or via an agency. It will arm the marketer with the essential skills to run a research project and avoid the common pitfalls.

NEW Content Marketing – a one-day course which equips practitioners with the skills and tools to communicate with prospective customers without overtly selling to them.

Our range of marketing courses also includes Effective Social Media for Publishers, Copywriting for Publishers and Content Strategy for the Web.